The spot has become a locus of grief and rage. It’s when people realized, ‘This guy has something to say.’ ”įor the cover image, photographer Diwang Valdez shot Lil Baby at locations across Atlanta, including on the street outside the Wendy’s in Peoplestown where Brooks was killed. “ ‘The Bigger Picture’ is when everybody caught on to the fact that he has a consciousness people weren’t sure of before. Cole had been trying to sum up the moment, but Lil Baby really hit it,” says Holmes. Holmes was early to recognize Lil Baby’s potential and places him in a lineage of iconoclastic Atlanta rappers that started with Outkast and includes T.I., Young Jeezy, and Future.
And it was at a point where I felt I needed to say something.” “I just rap about my life,” he tells Holmes. The track gets its power from real-life experience: Baby started out as a local drug dealer, experienced horrific police violence, and spent roughly two years in prison before turning to music in 2017. The song, which has been streamed more than 100 million times, has become a defining commentary on the Black Lives Matter movement, and catapulted Baby to a new level of fame. “But it also felt like the right time to visit Lil Baby.” The Atlanta rapper’s latest song, “ The Bigger Picture,” describes in urgent, personal rhymes the fear, pain, and “wicked” system of police brutality that led to this moment. “It was an intense time to be there,” says Holmes. When Charles Holmes traveled to Atlanta on June 27th t o interview Lil Baby for the August magazine cover story, the city was still raging over the police killing of Rayshard Brooks outside a local Wendy’s and reeling from a new escalation in coronavirus cases, with a record 10,284 reported across Georgia that week.
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